It is time for elections in Abbotsford. The streets and local newspaper are inundated with political messaging which represents a big challenge for any contender. A unique graphic solution and a stronger message was required to out stand from the crowds!
Last September, I was approached by the AbbotsfordFIRST team in order to improve their visual identity. The colours and font styles should remain similar to the exiting ones. And the ‘check mark’ graphic, should also remain as a vital part of the concept.
One of the most important touch points for political campaigns are the lawn signs. The solution was carefully designed to enhance the attributes of the brand and convey a consistent message to different audiences. The image below represents the ‘generic’ version. Additional versions for individual candidates were also created in both English and Punjabi languages, as shown below.
The overall project is still work in progress. I will continue to collaborate with the AbbotsfordFIRST team, always thankful for their trust and the great experience of working together. I wish the AbbotsfordFIRST team the best of lucks on November 15th.